During the 2018 Fashion Show, Victoria’s Secret collaborated with fashion designer Mary Katrantzou, who is known for her unique, one of a kind patterns. We decided to give them a starring role on the collection page. I led visual design for this project.
When we received the model images for this campaign, we felt like they were missing some of the vibrancy and joy of the patterns that Mary Katrantzou had created. We had also received digital files of the prints from her studio, so we tried tiling them together and dropping them into the background of the model images. We were really happy with the results.