I am a UX Lead at Victoria's Secret with expertise in visual design, interaction design, usability testing, design research and agile practices. 

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Work in progress: mobile navigation redesign

Work in progress: mobile navigation redesign




A dynamic typography system supporting international business growth

  • Achieved stakeholder alignment through education and empathy
  • Created detailed design for desktop and mobile
  • Led collaboration across multiple brands, visual design, production and development

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An improved experience for international shipping, language and currency selection

  • Designed and co-conducted user interviews
  • Applied customer-first principles to an outdated design, dramatically reducing friction
  • Created interactive prototypes

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Improving the offer redemption experience 

  • Identified a customer pain-point for improvement
  • Worked with stakeholders to understand both needs and constraints
  • Designed and co-conducted user interviews

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Bridget is one of my trusted advisors and collaborators. Not only is she smart and creative, she's always positive and a pleasure to have in meetings. She is a unique problem solver with deep design knowledge who works to remove technical barriers and gives thoughtful feedback to my team.

Sunny Stafford, Creative Director, Victoria's Secret Digital




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UX-path_Artboard 21.jpg