I am a UX Lead and Art Director, currently at Victoria’s Secret Digital, with expertise in visual design, interaction design, usability testing, design research and agile principles. 

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UX DESIGN

01

supporting international growth with A dynamic typography system

  • Achieved stakeholder alignment through education and empathy

  • Created a dynamic system for desktop and mobile

  • Led collaboration across multiple brands, visual design, production and development

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02

improving the experience for international CUSTOMERS

  • Applied customer-first principles to an outdated design, dramatically reducing friction

  • Designed and co-conducted user interviews

  • Created interactive prototypes

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03

SIMPLIFYING the offer redemption experience 

  • Identified a customer pain-point for improvement

  • Worked with stakeholders to understand both needs and constraints

  • Designed and co-conducted user interviews

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Bridget is one of my trusted advisors and collaborators. Not only is she smart and creative, she’s always positive and a pleasure to have in meetings. She is a unique problem solver with deep design knowledge who works to remove technical barriers and gives thoughtful feedback to my team.


Sunny Stafford, VP of Creative, Victoria's Secret Digital


 

VISUAL DESIGN

01

Victoria’s Secret

  • Exploration of typography, layout and photography direction

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02

The new yorker

  • Concept and visual design for a digital experience to accompany The New Yorker magazine

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03

martha stewart weddings magazine

  • Art direction, typography and layout

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MY PATH TO UX

 
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