I am a UX lead & visual designer at Victoria’s Secret Digital with expertise in interaction design, usability testing, cross functional collaboration, lean and agile. 


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UX DESIGN

01

redesigning mobile navigation

  • Balanced customer and business goals

  • Co-conducted several rounds of usability with a test and learn mindset

  • Built multiple prototypes to work through design problems and present to executive stakeholders

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02

balancing content and commerce with shoppable video

  • Established goals, assumptions and constraints with multiple stakeholders

  • Led UX and visual design

  • Launched a straightforward and reusable experience

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03

supporting international growth with A dynamic typography system

  • Achieved stakeholder alignment through education and empathy

  • Created a dynamic system for desktop and mobile

  • Led collaboration across multiple brands, visual design, production and development

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04

improving the experience for international CUSTOMERS

  • Applied customer-first principles to an outdated design, dramatically reducing friction

  • Designed and co-conducted user interviews

  • Created interactive prototypes

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05

SIMPLIFYING the offer redemption experience 

  • Identified a customer pain-point for improvement

  • Worked with stakeholders to understand both needs and constraints

  • Designed and co-conducted user interviews

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Bridget is one of my trusted advisors and collaborators. Not only is she smart and creative, she’s always positive and a pleasure to have in meetings. She is a unique problem solver with deep design knowledge who works to remove technical barriers and gives thoughtful feedback to my team.


Sunny Stafford, VP of Creative, Victoria's Secret Digital


VISUAL DESIGN

01

designer collaboration

  • Mary Katrantzou and Victoria’s Secret team up during the 2018 Fashion Show

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02

Bespoke Perfume Launch

  • Motion design and prototyping for this limited edition fragrance launch

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03

The new yorker

  • Concept and visual design for a digital experience to accompany The New Yorker magazine

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04

martha stewart weddings magazine

  • Art direction, typography and layout

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MY PATH TO UX

 
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